Company information

This section explains how you can benefit from the bet90 services on offer, where we come from, what is important to us and where we are licensed.

bet90 was established in 2010 in Malta, is registered as a company there, and has been officially licensed as a betting provider since 2011. The founders of bet90 have
long-standing betting expertise and innovative ideas – in 2005 they developed a completely new format with the LiveBet 0:0 concept. LiveBet 0:0, also frequently known as a rest of the match bet, is a fixed element of any betting provider's range these days and gaining in importance internationally. bet90 is also based on a completely new approach: with a clear focus on football and the most popular bet types, betting at bet90 is particularly simple and straightforward. This is what bet90 stands for – 90 minutes of fun at football matches, 90 minutes of pure football!

An easy, smooth procedure, updates of the odds within seconds and a secure platform are ensured by a large team of developers and a high number of odds specialists working in the background. In total, more than 180 members of staff throughout Europe and over 1,500 match observers worldwide work together in partnership to ensure the quality of the odds and the platform.

The benefits for you at bet90:

  • Faster betting: we specialise in football and the most popular bet types – so you can place bets more easily and quickly with us.
  • Stable odds: thanks to monitoring by our specialists, our odds are significantly more stable and noticeably faster available again, so that, after an event such as a goal, you can immediately place a bet again.
  • Highest potential winnings: we offer uniquely high stake limits and potential winnings of up to EUR 100,000 per betting slip.
  • No blocking of gamers: we do not limit or exclude gamers with high winnings from gaming.
  • Varied betting service: you have the choice – place bets daily on up to 350 international matches.
  • Secure platform: bet90.com conforms to the highest security standards and its own programming ensures its continuous further development – to keep your data secure.
  • Experience and know-how: bet90 was founded on years of experience. With us, you are in good hands.

Our company philosophy

Our vision is to make football bets as simple as possible while giving our customers more time to enjoy betting and the football match itself. We aim to establish bet90 as a brand which stands out from the competition by focusing on football, offering the most popular bet types and being easy to use – because these are the qualities that make bet90 unique. We want to be a reliable partner and innovative pioneer for our customers in the field of sports bets and thus continuously develop our services further.

Our values – this is important to us when dealing with our customers

  • Fairness: whether customer or business partner – we deal fairly with everyone.
  • Competence: we know what we're doing – because we have top experts working for us.
  • Honesty: we give honest replies – even though this might be uncomfortable.
  • Commitment: we put all our energy into our customers and partners being satisfied with us and our services.
  • Reliability: you can trust what we say – we keep to agreements.
  • Respect: we respect the sensitivity of our customers' and partners' data and handle it securely.

Our licence

bet90 is registered in Malta with commercial register number C50436 at the following business address: bet90 Ltd., 1st Floor of Melita Court, Giuseppe Cali St, c/w Abate Rigord St, XBX1420 Ta'Xbiex, Malta. bet90 Ltd. is subject to the strict guidelines of the Malta Gaming Authority (MGA) and is officially licensed by this authority as a betting provider for remote gaming (LGA/CL2/707/2010). You can find more information about MGA's licensing process in English at www.mga.org.mt.

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